7 Ways on How to get First 100 customers for your Startup

Before reading this, we would like to request you to read the following article as well so that you can have a base idea of a product launch as well: https://www.sarvotarzan.com/3-top-growth-hacks-steps-to-do-product-launch-and-protect-it-from-being-a-failure/

The strategy for getting the first 100 paid Customers for your startup will revolve around the following factors:

  1. SEO Mgmt.
  2. Content Mgmt. for Every Platform & Every paid campaign
  3. Social Media Marketing & Mgmt.
  4. Pay Per Click Campaigns (Google AdWords / YouTube Ads) Mgmt.
  5. Paid-Unpaid PR News Submission
  6. Website / Product Optimization for UI / UX / On-Page SEO
  7. Influencer marketing

In Short:

  1. Selection of Platforms – Facebook, Instagram, Twitter, YouTube, LinkedIn, Reddit, Pinterest, Quora, Angel.co, Medium.
  2. Content Creation for Social Media Engagement:
  3. The main basis of the whole of the content creation will be, “BUILDING TRUST & COMMUNITY” by giving them relevant & useful information revolving around your products, services, and other business related tips.
  4. The content creation will be in the form of images, videos & blogs. There would be three types of content creation.
  5. Images / Wallpapers Post – At least 30 image posts per month on the content based on initial information to be passed on to visitors. The content of image posts will be taken from blog posts. It will be tips & important points from the blog posts. The avg. cost of wallpaper post design is $5.
  6. Explainer Videos – At least 2 explainer videos per month describing the various features, functions, & tips of your startup. The minimum cost for explainer video development is $200 per minute.
  7. Blog Posts – At least 10 blog posts have to be created per month. The minimum cost for creating blog posts starts at $50.
  8. Paid Marketing Campaigns – You may run the paid Marketing campaigns on Facebook, Google AdWords, Google YouTube Ads, Instagram, LinkedIn, Twitter, Quora. The bare minimum budget for running paid campaigns on any platform starts from $500 per campaign per month per platform in the USA & $50 for India. Kindly understand that it is the bare minimum budget for any platform for marketing in (1-2) selective cities. Initially, we can start with 5-6 platforms and later on we will optimize and focus on only 3 best performing platforms.
  9. SEO – Initially the marketing budget will comprise of 75-80% of paid marketing campaigns & 20-25% for SEO. After 6-9 months it can be revered. The minimum budget for SEO is $199 per month.
  10. Influencer Marketing – We can even go for influencer marketing if we have a high budget as it is costly. The average sponsored post price by any influencer is $100.

Complete Roles & Responsibilities & Detailed Charges for Every Service

There should be the following roles & responsibilities of any digital marketing in-house team / hired digital marketing agency / Outsourced SEO Experts:

  1. SEO Mgmt.
  2. Content Mgmt. for Every Platform & Every paid campaign
  3. Social Media Marketing & Mgmt.
  4. Pay Per Click Campaigns (Google AdWords / YouTube Ads) Mgmt.
  5. Paid-Unpaid PR News Submission
  6. Website / Product Optimization for UI / UX / On-Page SEO

Detailed Roles & Responsibilities:

  1. SEO Mgmt.:
    1. The team must look after the whole SEO rank building of the website.
    2. Keywords selection
    3. Complete On-Page SEO Optimization with Web Developers of Website
  2. Complete Content Mgmt. for Social Media Platforms & Marketing Platforms:
    1. Blog Posts Creation
    2. Wallpapers Creation Cost
    3. Explainer Video Development Services / Adding VFX & Post-production of Raw Footages
    4. Voiceover / Script Mgmt.
  3. Social Media Platforms Management & Marketing:
    1. Creation of Social Media Profiles on related Social Media platforms
    2. Complete Social Media Mgmt. of 6-8 Platforms (Minimum 5 Platforms)
    3. Paid Marketing Campaigns Design & Optimization on every Platform
    4. Budget Selection & Optimization
    5. Complete Focus on Lead Generation, Lead Nurturing, & Lead Closing
  4. Complete Pay Per Click (PPC) Campaigns Creation & Optimization:
    1. Design & Optimization of PPC campaigns on various platforms such as Google AdWords / Google YouTube / Native Ads / Any PPC Provider Platform
    2. Budget Selection & Optimization
  5. PR News Submission:
    1. PR News submission into Free Sites
    2. Paid PR News Submission
  6. Website / Product Optimization for On-Page SEO / UX / UI

Cost for Services:

  1. SEO Services:
    1. The recommended budget is $250 ($200 per month + $50 On-Page SEO) per month.
  2. Content Mgmt. Charges:
    1. $150 for 30 wallpapers per month
    2. $200 per video of up to 60 seconds
    3. Voice Charges: $50 per 60 seconds
  3. Social Media Platforms Marketing & Mgmt. Charges:
    1. The minimum charges for managing all Social Media Platforms & all social media marketing campaigns are $200 per month.
    2. The minimum budget for running ads on any Social Media Platforms is $10 per platform per campaign per day per 1-2 cities (in USA) & ($2 in India).
  4. PPC Campaigns Mgmt. Charges:
    1. The minimum charges for managing all Pay Per Click (PPC) Campaigns are $200 per month.
    2. The minimum budget for running any PPC ads is $100 per campaign per day per 1-2 cities.
  5. PR News Submission:
    1. PR News submission into Free Sites – $100 every time it’s needed
    2. Paid News Submission – Depends on PR Website Charges
  6. Website / Product Optimization for On-Page SEO / UX / UI: $50 per month

Mode of Selection of Services:

  1. Contract Mode with any DM agency:
    1. Contract Signing with relevant terms & conditions
    2. For Getting 100 Paid Customers within 3 months, you have to focus on every service.
    3. Paid Campaigns Charges can also be deducted directly from Client’s Bank Account. For that, you can also hire PPC Experts based on Percentage based commission such as 10% – 25% of the budget.
  2. Itemized Mode: You can buy any of the services as per your requirement from our platform sarvotarzan.com

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