Google’s Hastened Cellular Pages protocol makes mobile sites faster. The AMP, Accelerated Mobile Pages, framework provides speed, loading pages on average FOUR times faster than non gifted pages and utilizing a 10th of the cellular information. AMP is an open technical standards that accelerates mobile page load times to Radically improve the operation of the mobile web. AMP functions by including organized information to mark up content, and streamlining advertisements along with other more complicated code. At the almost eight months since Google launched AMP, support from the publishing world continues to be immense, with ownership by Pinterest, The Washington Post, Wired, and several others.
For an example of what’s possible for ecommerce in AMP, see Getting Started with AMP for E-Commerce ecommerce pages Accelerated Mobile Pages Project blog. Ecommerce sites may, and may, implement AMP on their blogs along with other text message rich pages to compete more firmly with marketers for valuable non branded searches. Using AMP for the article content might represent a competitive benefit for Allen Edmonds mobile search technique. In several cases, like Wired, which saw 25 percent escalation in clicks from search results page, publishers are seeing far more Google mobile search traffic after applying AMP pages. Those increases have to come from anywhere, meaning that Google mobile search traffic is probably falling for non AMP’d content. Look at the search results page you would like to be aggressive in and truly analyze the other sites rankings. Many brands are competing against some kind of publication, many of that have implemented AMP. AMP uses a subset of HTML called HTML AMP, which is actually only a subset of the largest HTML standard with custom tags and properties added.