This article is a LinkedIn Organic Growth Hack Article for complete organic growth so that you don’t have to pay a single dime for scoring leads or job change on LinkedIn.
First, we may ask why marketing on LinkedIn is important and why every business and individual should focus on LinkedIn Marketing as soon as possible. The marketing on LinkedIn is very important due to the following reasons:
- 99% of users on LinkedIn are authentic unlike Facebook, Twitter or any other social media platform where users hide in some alias names.
- Most of the times, the experience described in their profiles is also very genuine as it will be visible to everyone.
- The presence of HR managers / Marketing managers / Co-founders and other key decision makers makes it highly effective for showing your skills or your products & services.
- You can understand the importance of LinkedIn by the fact that sometimes the HR managers or the prospects want to see your LinkedIn Profile instead of your resume or work portfolio.
However, the marketing on LinkedIn is not so simple and you have to be very particular in terms of your profile & content sharing on LinkedIn. You can follow the following rules for marketing “YOURSELF” or your products on LinkedIn:
- The most important thing is to Fill the information needed by LinkedIn so that your profile might become 99% or 100% Complete or “All-Stars”. On average, LinkedIn prefers “All Stars” Profiles 40 times more than the average profiles. The best part is, anyone can enjoy the benefits of “All-Stars” by making its profile a full-fledged “All Stars”.
- “All-Stars” is not a LinkedIn premium function and anyone can complete its profile to make it “All Stars”.
- So, let’s make your profile an “All Stars” using the following tips:
|Particulars||If you are looking for a Job or job change||If you are looking to sell your services on LinkedIn|
|Profile Photo||1. Use a professional photo with a smiling face.
2. Get a photo in Professional attire.
3. The quality of the photo must be well lit or in a natural light environment.
4. The camera quality does not matter unless you are clearly recognizable.
5. Don’t use too much filters unless you are in modeling industry. FYI models don’t search jobs on LinkedIn. This is LinkedIn and not Instagram.
6. Try the passport size format so that your face is more visible in your profile picture.
|1. Same as previous.
2. Don’t use the company logo of your company or start-up. People are willing to see the person behind the product and not the logo of your company.
|Cover photo||1. Use a positive/optimistic image with or without some quote.
2. Use this space wisely as recruiter might understand a lot about you just by looking at this image.
|1. Use a positive/optimistic image with or without some quote.
2. Use the best function/review/ featured press article of your product or service.
|First Name & Last Name||Use your original Name written in your certificates.||Use the original name.|
|Headline||1. This is the most crucial thing in your profile as it will be displayed in LinkedIn searches along with your name & profile picture. It will directly tell the recruiters about your competencies without wasting their time by clicking on your profile.
2. Make it interesting as well as professional. Example: “Growth Hacker in Digital Marketing – Looking for Job Change” / “Helped XXX product to generate XXX annual revenue”
3. It could also be a genuine feature of your skill.
|1. As a co-founder/sales mgr. / BD guy, you must use this space for displaying the genuine major problem solved by your product or service.
2. It should be a genuine feature of your product.
|Current Position||Write the exact position of your job profile. As it would be the most crucial factor to decide your remuneration so don’t play around.||Write the exact position of your profile.|
|Education||Fill in the education with at least graduation details. Post-graduation or higher education details can also be filled. Details below then graduation can also be filled but not necessary. You should choose this info to be available in your profile if you are looking for a job change otherwise you can hide it.||Fill in the education with at least graduation details. Post-graduation or higher education details can also be filled. Details below then graduation can also be filled but not necessary.|
|Country / Region / Industry||Fill it accordingly which suits better.||Fill it accordingly which suits better.|
|Contact Info||Fill in info like Profile URL / Websites / Email whatever you are most comfortable with or is available.||Fill in your official mobile number so that leads could directly come to you and then you can share them with the sales team.|
|Summary||1. The summary should be short & concise. The longer you will make it, the greater will be the probability of HR escaping your profile.
2. A good summary consists of major achievements in your field in a very concise way.
3. You can even make bullet points of all such achievements.
4. There is no exact rule for creating it. Try creation of some samples and show to your colleagues or friends and get their suggestion. Also, don’t worry if you find it difficult, just write it about your completed projects and your roles in them.
|1. First, tell people about yourself.
2. Then describe the most important features of your product & services.
3. Describe your major differentiating features wrt your competitors or provide a URL where the comparison is provided.
4. Describe 2-3 best solutions provide by your product in 2-3 lines.
5. You can also quote some major clients of your products.
|Media||Place the Google Drive link of your resume (Anyone with link View mode).||Place the URL of your product demo video or Corporate Profile Video or major Clients testimonial Video.|
|Experience||Write all your experiences here.||1. Write all your experiences here.
2. Co-founders can also write about their previous successful start-ups or products.
|Skills & endorsements & Recommendations||Ask your colleagues to give you some recommendations/endorsements.||Ask your colleagues to give you some recommendations/endorsements.|
|LinkedIn Profile URL Optimisation||Create a new LinkedIn Profile URL by going into settings.||Create a new LinkedIn Profile URL & Company Page URL by going into settings.|
Congratulations on making your profile “All-Stars”! You owe a cookie to yourself.
Now that you have made your profile “All-Stars”, let’s focus on adding your connections. Before making connections on LinkedIn, you must understand one basic rule of LinkedIn:
“LinkedIn is all about EMPATHY, so you have to actually spend some time to understand your connections.”
So, if you are looking for sending some random messages to the random people, frankly speaking, it’s useless.
For making new connections follow these basic rules:
- First, select your target LI (LinkedIn) member and learn about him as much as you can.
- If you are looking for jobs, find HR managers of the companies in which you want to switch and send them the connection request. But, hold on, we will tell you how to send your request as you just can’t send the request out of blue to anyone.
- If you are looking for selling your products or services, then find out the Marketing managers of those companies and target them accordingly. In smaller companies, there might be a single person looking after sales & marketing and in bigger companies, there would be multiple marketing managers for different projects so search them accordingly.
- For finding the concerned person, find out the company first and then go into their employees’ list and then search using department filter, select marketing & advertising filter or human resources filter and send them the request.
Now let’s understand how to create an invitation request to the target people: (Although these rules could also be implemented in LinkedIn cold message outreach & normal e-mail marketing)
- Start message with optimism & end the message on a light note with a little question so that prospect can understand about what you are offering or what you are looking for.
- Make the message about them and not you.
- Never send a request to anyone without doing any due diligence about their activities.
- Never press a send request button without adding a “note” in your request. It will increase the chances of invitation acceptance.
- Never use “I” in your message. It’s just too egotistic. Refrain from using it in any cold outreach mails/message. Use “We” instead or just start with a verb.
- Now you have to send the invitation request along with a note. Any invitation request message must be comprised of the following three parts;
- Create a connection – Start with something you have found in their profile interesting and try to find something on which you can genuinely applaud them or praise them for their efforts.
- Understand their needs – Dig deep into their profiles or their connection’s profile so that you can understand their work better and can assist them better on the requirements they might have.
- Provide them the exact solution that might solve their problem – Don’t provide too many services in one single mail as the prospect might get your solution to their solution.
- Be very precise & keep the note as short as possible.
- Always try multiple variations of text and find out which one suits best.
- Better don’t send any request if you are not willing to do any due diligence on your target profiles. It won’t help any good.
Example format for LinkedIn Invitation request:
Hi _______, This is ________, co-founder / sales manager of ___________, an ______________________ in _______. Seen your posts on ____(topic)____ on LinkedIn and felt amazingly awesome. You truly are doing a great job for _____(Organisation Name)_________!
Kindly connect 🙂
The principles followed while sending a LinkedIn Invitation request are also followed when you are sending your first cold outreach message after they accept your request.
The example format for LinkedIn Invitation request could be as follows:
(Sample from an explainer video development company):
Greetings from ____________!
We are really thankful to the Marketing & Communications Team of ___________ and of course ______________________ for making such great space for _______________. You people have truly made _________proud by being ___________.
Actually, I was just strolling through the social media platforms of _____________ and found out that there might be a bit of lack of social media engaging explainer videos on ___________ Facebook, Instagram, & YouTube pages. So, is it possible that you allow ______________ to design a sample Social Media Engaging Explainer Video for _____________ and if possible we may work along with __________.
Check Our Video Development Quality here: ________________________
PS: We have already worked with some major clients likes ___________________
Find More info here: ______________________
Now let’s focus on strategies on how you can be a star among your LinkedIn Connections:
- Post at least 3 times in a week. It should be related to your work stuff or general work-related info which you genuinely feel that might be helpful to others.
- Use proper hashtags (#) according to your content. If you are not sure of what hashtags to use, search the Twitter / Facebook / Instagram hashtags and can use them. Although, it’s not a proper method but it is better then nothing.
- Don’t post the funny or other unprofessional stuff from Facebook / Twitter etc. People come on LinkedIn either to sell or be hired and in the meanwhile, if you can tell them something that might help them in their future perspective, they will applaud you big time and who knows they might be next consumer.
- Interact genuinely with other people’s post and let them give a chance to click on your profile and know you better.
- Don’t try to increase the number of connections just by adding random people in your profile. It will do more harm than any benefit as if you will post any content on your profile then the reach of the content will be throttled by LinkedIn due to less interaction of your connections. Example: Suppose you have 100 connections in your profile and you have added 25 people by careful targeted selection and 75 people in a very random manner. Now when you will post any new content then LinkedIn “might” show the content to 20 people from that 75 people group & to 5 people from that 20 people group. So, the 5 people group might like content as it was for their industry or your industry but it was not responded by that 75 people because it was irrelevant to them. Due to which, LinkedIn will take it as a low-quality content and will throttle the reach of content to their friends feeds & other remaining 20 people in that 25 relevant people group. Although, the algorithm does not exactly in the said manner, but you understood the basics, right?
- Never use your profile as a Company Name and add 30k connections. LinkedIn understands that you are not a genuine user and will terminate you as a spammer. Create Page for the Company just like you do on Facebook.
- If you don’t have a high number of followers on your company page, you can ask your employees/founders/marketers to share the page content on their profile.
- You should also become a member of LinkedIn groups according to your skills or interests as these contain people of same interest which helps a lot in job switch or selling your services.
- If you want to spend some money then you can also become a member of LinkedIn premium services if you are using it for personal use or LinkedIn sales navigator in case you want better sales opportunities. But if you don’t have money, don’t worry, we have got you covered by telling all the growth hacks of LinkedIn Usage for your growth!
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