Regarding Local SEO, One of the problems international businesses continuously need to address with search engines is identifying themselves as “local” in the eyes of the search engines. In other words, if a search engine user is located in France and wants to see where the wine shops are in Lyons, how does the search engine know which results to show?
Here are a few of the top factors that contribute to international ranking success:
- Owning the proper domain extension (e.g., .com.au, .uk, .fr, .de, .nl) for the country that your business is targeting
- Hosting your website in the country you are targeting (with a country-specific IP address)
- Registering with local search engines:
- Google My Business: https://www.google.com/business/
- Yahoo Small Business: https://smallbusiness.yahoo.com/
- Bing Places: https://www.bingplaces.com/
- Having other sites from the same country link to you
- Using the native language on the site (an absolute requirement for usability)
- Help Google serve the correct language or regional URL in the search results by adding hreflang attribute (https://support.google.com/webmasters/answer/189077?hl=en).
- Placing your relevant local address data on major pages of the site
- Set your geographic target in Google Webmaster Tools (you can read more about this here: https://support.google.com/webmasters/answer/62399). Note that Google does not really need you to do this if your site is on a ccTLD such as “.de” or “.co.uk” as the preferred regional target is assumed.All of these factors act as strong signals to the search engines regarding the country you are targeting, and will make them more likely to show your site for relevant local results.The complexity increases when targeting multiple countries.
Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms. For that reason, the successful SEO professional is constantly studying search engine behavior and learning how they work.
Reference: Mr. Eric Enge